Web design for ecommerce & DTC brands
DTC website design, an online store built to sell
A clear route from product choice to checkout, built around your catalogue and store operations. Inspect the Aurora demonstration, compare the migration checks and bring your own store to scope.
UK-based team, working remotely with product brands worldwide. We agree selling regions, account access and launch checks during scoping.
We build fast, custom ecommerce for DTC and product brands on Stripe, with product, basket, checkout and purchase events mapped to your analytics. We also review whether product images and information answer the questions buyers need resolved. Pricing is fixed and itemised, and you own the store, Stripe account and customer list.
See the ecommerce website pricingAn inspectable DTC buying journey
Choose a product. Review the order.
Aurora is our own illustrative store. Follow the product, basket and order-review journey, then use it to discuss the pages and connections your store needs.
The products, prices and delivery rules are fictional. The demonstration stays in your browser and ends with an order preview. Live payment, customer-data and fulfilment connections belong in your agreed build and release checks.
- 01
Choose the product
Inspect the product, choose a colour and add the selected variant to your basket.
- 02
Make the basket yours
Change quantities or remove a line. The item values and sample delivery charge update together.
- 03
Review the order
Check the items and total, then return to the basket if you want to change your selection.
- 04
Preview the next step
Complete the illustrative order preview. A live build adds the agreed payment, order and fulfilment checks.
A migration you can check
Know what moves, what waits and what gets tested.
This separate synthetic example maps three source variants into two records ready for staging and one held for a missing SKU. The zero-stock variant remains valid source data, with availability checked before launch.
The pack contains a field map, staging records, draft redirect candidates and a checkout acceptance sheet. Actual results and evidence fields stay blank until the agreed tests run. These files describe preparation; products and redirects remain unpublished.
| Variant | Unit value | Stock | Decision |
|---|---|---|---|
| SYN-CUP-SAND | £24 | 8 | Ready for staging |
| SYN-TOWEL-NAVY | £18 | 0 | Ready for staging |
| Missing variant SKU | £32 | 3 | Held for review |
Compare the full store cost
Use the existing three-year worksheet for build, platform, hosting, apps and payment assumptions. Compare quotes on the same catalogue and currency.
Open the DTC cost worksheetBring your current store to scope
Share the platform, catalogue size, selling countries and the change you want. We confirm the migration set, checkout and connections before quoting.
Discuss your ecommerce websiteBuilt for product brands ready to grow online
- Turn existing traffic into sales with visible conversion data.
- Give buyers a fast mobile store and your team an easy catalogue to update.
- Use product photos and descriptions that answer buying questions.
- Keep your store, payment account and customer list under your control.
- Bring orders, stock and customer data into one connected flow.
Then this page is for you. Here’s how we’d fix it.
A checkout tuned to convert
We build a fast, mobile-first store on Stripe under your own account. Buyers get fewer taps to purchase, your team gets a catalogue it can manage, and Stripe's transaction fees stay visible in your account.
Photos and data that help people buy
We review whether product images show the item clearly and whether descriptions, dimensions, materials and compatibility answer the buyer's practical questions. The result is a prioritised content list your team can use.
One connected store
The website passes the agreed order and enquiry fields to the right destination and carries the available first-touch source context with a submission. GA4 and Google Ads record agreed site actions after consent. Post-purchase workflows are scoped separately with Turing Automate when needed.
Your store, in your name
The code, the Stripe account and the customer list are all yours, in your name, from day one. You can run the store yourself or take every part with you whenever you choose.
What an ecommerce site has to do
Design is one part of a store brief. Before release, the shop also has six practical jobs.
Sell with photography and product data
Use images that show scale, texture and the product in context, then publish the sizes, materials, dimensions and compatibility details a buyer needs. The review records current coverage and turns the next additions into an ordered content list.
Strip friction out of mobile checkout
Provide a clear mobile route through basket and checkout. Where the selected setup supports them, guest checkout, autofill and wallet payments can reduce the amount a buyer has to enter.
Load before the buyer's patience runs out
Set a performance budget, test representative product pages on mobile and record the result at release. Assess the images, scripts and third-party tools in the configured store against that budget.
Earn trust at the payment moment
State delivery costs, timings and the returns route before payment. Show the selected payment methods clearly and test that the final amount matches the order summary.
Measure each step in the funnel
Analytics events for product viewed, added to basket, checkout started and purchased let the team compare completion between steps. That evidence sets the next improvement after enough journeys have been recorded.
Keep the catalogue yours to run
Prices, stock, seasonal ranges and new lines should be day-to-day edits for your team, not developer tickets. The store, the Stripe account and the customer list stay in your name throughout.
Related guides
Weighing it up before you enquire? These guides go deeper on cost and choices.
- DTC website cost: build, fees & worksheetCompare direct-to-consumer website build costs, monthly fees and payment charges. Download a three-year worksheet, with UK and US pricing context.
- Shopify or custom ecommerce?A practical Shopify versus custom ecommerce comparison for UK product brands: scope, costs, ownership, integrations and the questions to test before choosing.
- Product photography buying guideA practical product-photography plan for ecommerce: the buyer questions to answer, a repeatable shot list and the measures to review after publishing.
What an ecommerce build costs
The published tiers apply as they stand. Here's how they map to a shop.
Launchpad
from £2,000
The pre-store stage: your range presented properly on fast pages, enquiry and waitlist capture wired to your inbox, and analytics set up so launch day starts with data. Full online checkout sits a tier up.
Growth
from £5,000
The selling store: Stripe checkout under your own account, a catalogue your team can manage, agreed order details handed to your CRM, and Google Ads with a monthly report covering campaign activity, recorded purchase actions and available source context.
Full Stack
from £8,000
One team runs the store, the ads and the reporting while you run the products and the brand.
Every quote is fixed and itemised after a short discovery call, and the price you see is the total you pay. The store, the Stripe account and the customer list are in your name from day one. Compare the full web design pricing.
Questions, answered
Do you build on Shopify or something custom?+
We build custom and headless stores on a modern stack with Stripe for payments, and integrate with your existing platform where that route fits best. The recommendation follows your goals, current setup and budget.
Can you help with product photography and descriptions?+
Yes. We'll review whether the images and product information answer the buyer questions in your brief, then give you a practical priority plan to use in-house or with support.
How much does an ecommerce website cost?+
Online selling typically sits in our Growth tier, from £5,000, fixed and itemised. After a short discovery call we'll scope it to your catalogue and give you a clear figure: the number we agree is the number you pay.
Can you migrate my existing shop?+
We first scope what the current platform can export, including products, variants, customer records, order history and redirects. The written migration set states what moves, how it is checked and what your team owns afterwards.
Can I try the product and checkout journey?+
Aurora is our illustrative store. Choose a product and colour, edit the basket and review an example order with sample delivery charges. The preview stays in your browser and collects neither payment nor customer details. A production build has separate account, payment and fulfilment acceptance checks.
What does the migration download demonstrate?+
It maps three fictional source variants into two staging-ready records and one held record with a missing SKU. A zero-stock item remains valid source data. The pack includes draft redirect candidates and a checkout acceptance sheet with actual results left pending. It documents a proposed check process, rather than an executed migration or checkout test.
Plan your store's next chapter.
Share the store you want to build or improve. We scope the product pages, checkout, migration and connections, then provide a fixed, itemised quote.