Consultancy & content
A focused second opinion on what matters
See which buyer questions your photos, product data and copy answer, then leave with a prioritised plan for the clearest next changes.
We give owner-operators and teams an outside second opinion on the things that shape a website: your product photography, product data and the story your copy tells. You get practical guidance and a prioritised plan.
Photos that help people buy
We review which product details the current images show, which buyer questions need another view and what to prioritise first.
Product data that earns trust
Complete, consistent product data helps buyers decide and gives search engines useful detail. We audit your catalogue and give you a practical, ordered plan for improving it.
The story you tell
Clear copy helps a good business sell what it does best. We'll pressure-test your positioning: what you say, in what order and to whom.
A practical plan
You leave with a short, prioritised plan of what to change first and why. Use it yourself, share it with your existing team or ask us to carry it through.
Related guides
Planning the same decision from the buyer's side? These guides go deeper.
- The open-door approach to web projectsMost agencies treat the build as a black box. We think you should be able to watch your project the way you watch a pizza being made.
- DIY builder, freelancer or agency?A practical comparison of DIY website builders, freelancers and agencies, including scope, ownership, continuity and the questions to ask before choosing.
- 7 signs you need a website redesignHow to tell a website that needs a redesign from one that needs a smaller fix: seven clear signs, two false alarms, and the value a good redesign should protect.
Questions, answered
What is the Photography & Product-Data Audit?+
It's a focused review of the product photography and data available to buyers, with a clear, prioritised plan for answering the most important product questions. You can read more about the thinking behind it on our beliefs page.
Do I have to build with you afterwards?+
The consultancy stands on its own: you get a prioritised plan you can use yourself or take to any team. Working together afterwards is entirely your choice.
Is it worth it if I already have a designer?+
Often, yes. An outside view can give your in-house team or designer a sharper priority list before you invest in a rebuild.
Ready to be found?
Tell us what you're building. The person who'd do the work replies personally, and your fixed, itemised quote follows once it's scoped.