Website integrations: capture, checkout and CRM handoff
From visit to recorded website action. One measured path.
We connect your landing page, forms or checkout and CRM handoff. Submitted records carry the available first-touch source context, while GA4 events follow the visitor's consent choice.
Website scope
Capture, source context and handoff.
Connect the website surfaces a visitor uses to the systems that receive the resulting enquiry or payment.
- Landing pagesarrival
- Formsenquiry capture
- Checkoutpayment capture
- Source contextfirst touch
- CRM handoffrouting
- GA4 and Google Adssite measurement
The website captures the action, carries the available source context and hands the submitted record to the chosen system.
The website path
A clear finish line for the website layer.
Turing Websites owns the landing page, form or checkout, agreed site events and CRM handoff. Follow-up workflows and governed reporting continue with the relevant Turing sister team.
In: a visit
Landing page
The page matches the search, advert or direct visit with a clear next step.
Next.js · Content · Google Ads
Form or checkout
The website captures an enquiry or takes a payment through the agreed checkout provider.
Forms · Stripe checkout · Validation
Source context and site events
Submitted records carry the available first-touch context. GA4 records agreed site events after consent.
GA4 · Tag Manager · Google Ads
CRM handoff
The captured enquiry is routed to the chosen CRM with the source context the site collected.
HubSpot · Pipedrive · Custom CRM
Out: a submitted enquiry or recorded payment
The terms
Reporting
Measure the website action.
The website carries available first-touch source context with submitted records. GA4 and Google Ads record the agreed site actions after consent.
Ownership
Your accounts, your name on them.
Every account is opened in your name. Run it yourself, leave it to us, or choose any level of support in between.
The next layer
Take each job to its specialist team.
The website handoff stays clear, and the work after it has an explicit owner.
Post-capture workflows
Turing Automate
Follow-up, booking, quote, invoice and abandoned-cart workflows start from the agreed enquiry, order or basket event captured by the website.
Governed reporting
Turing BI
Governed pipelines, reconciliation and dashboards that establish one set of business numbers belong in the BI layer.
Map the website handoff.
Tell us which form, checkout, CRM and measurement tools you use. We’ll map the website capture path, scope the connections and put a fixed price on the work.