Private clinic website design UK
For private, dental and cosmetic clinics: treatment information, practitioner details, booking routes and data boundaries built to an approved release checklist.
Turing Websites designs and builds private clinic websites for UK dental, cosmetic and healthcare providers. The scope covers treatment pages, verified practitioner details, booking-system integration, enquiry-data boundaries and consent-state measurement. Pricing is fixed and itemised from £2,000, and the clinic owns the site and connected accounts.
A clinic brief your team can approve
The build and release plan below makes the content, booking and data evidence inspectable.
Each priority treatment or service gets an indexable page with an approved description, intended audience, fee information, location, practitioner and administrative next step. The clinic names the clinical owner, source material, approval date and next review date before publication.
A direct booking is shown as confirmed only after the clinic's system returns a confirmation. An enquiry or callback route is labelled as a request. We document availability source, duplicate protection, unavailable-slot behaviour, notifications, cancellation or rescheduling route and the fallback when the booking provider is unavailable.
Names, roles, qualifications, registration numbers, specialist titles and treatment claims enter a content register. The clinic approves the wording and the relevant public register link before release, with an owner and date for later changes.
Appointment details can reveal health information. Before building a form, the clinic records the purpose of every field, its destination, access roles, retention setting, lawful-basis owner and whether the public website needs to collect it at all. Clinical content stays in the clinic's selected clinical system.
Treatment outcomes, qualifications, before-and-after images, testimonials, prices and promotions receive a source and approval owner. Cosmetic-intervention and prescription-only medicine rules are added to the release plan where relevant, including the clinic's campaign and audience controls.
CQC display requirements, professional-body rules, advertising controls, company details, data protection and the agreed accessibility target enter one applicability record. The clinic's appointed owners confirm what applies; we implement those decisions and retain the release evidence.
The private clinic content specification
Six source records sit behind the public pages and booking route before the visual design is approved.
Record the approved title, description, intended audience, fee or pricing factors, practitioner, location, administrative next step, clinical source, approver and review date for each priority page.
Record each published name, role, qualification, registration number, specialist title, source register, profile owner and approval date. Publish only the fields the clinic has checked.
Define request, pending and confirmed states; the system that owns availability; the confirmation identifier; duplicate and stale-slot behaviour; notification owners; and the fallback route.
List each field, purpose, data category, destination, recipients, access role, retention setting and policy owner. Keep marketing attribution separate from free-text or treatment details.
State what the website can do administratively and where clinical advice is provided. Where the service requires it, publish the clinic-approved urgent-help route and test that it stays visible on relevant pages and form states.
Record evidence and permission for outcomes, reviews, images, prices, promotions and regulatory marks. Label demonstrations, archive replaced wording and set a review owner for every dated claim.
Private clinic website acceptance sheet
Use this definition of done in a brief or supplier review. A row passes when the clinic can open the source, run the test and identify the approval owner.
We include the completed sheet in handover. Clinical, legal, regulatory and advertising approval remains with the qualified people the clinic appoints.
Official clinic sources to assign at kickoff
The applicable requirements depend on country, regulator, profession and treatment. These current sources start the review; the clinic records which ones apply and who approves the implementation.
For a CQC-rated provider in England: display the current rating on relevant websites within 21 calendar days and make clear which provider, location or activity it covers. Some regulated services are not rated.
For GDC registrants and dental practices: verify qualification, registration, contact and complaints information, claims, specialist wording and the displayed update date against current GDC guidance.
For surgical or non-surgical cosmetic services: review evidence for efficacy and qualification claims, before-and-after content, testimonials, targeting, promotions and prescription-only medicine restrictions.
For forms and bookings that reveal health information: identify the Article 6 basis, Article 9 condition, data-minimisation decision, documentation and clinic owner before collection begins.
For analytics, advertising tags and similar technologies: classify each purpose, document the consent or exception relied on and test every agreed state.
For the accessibility scope: agree the relevant WCAG 2.2 conformance target and combine automated checks with keyboard, zoom, form and booking-path review.
This is a delivery control, not clinical or legal advice. Add the rules for the clinic's country, professions, systems and treatments before content approval.
Related guides
Weighing it up before you enquire? These guides go deeper on cost and choices.
What a clinic site costs
The current published floors, mapped to a private clinic scope.
from £2,000
A three-page public-information build for a small clinic: approved service content, practitioner details, an enquiry route, consent controls, analytics and Search Console setup, and the launch record.
from £5,000
Adds booking-system and CRM integration, service and campaign routing, and Google Ads setup under the clinic's content, data and conversion-measurement approvals.
from £450 a month
Ongoing website care, managed Google Ads and reporting under the access, content and campaign approval roles agreed with the clinic.
Every quote is fixed and itemised after a short discovery call, and the price you see is the total you pay. The site and every account are in the clinic's name from day one. Compare the full web design pricing.
Questions, answered
Yes. We first confirm the booking provider's supported integration, which system owns availability and what counts as confirmed. The build can link to a hosted booking journey, embed a supported interface or send an administrative request. Clinical records remain in the systems selected by the clinic.
Where the booking provider supports current availability and confirmation, the site can use that route. A successful state is shown only after the provider returns confirmation. Where the system supports requests instead, the page labels the action as a request and tells the user what happens next.
The clinic's commercial and regulatory owners decide this treatment by treatment. We can present an approved fixed fee, range, from-price or the factors that determine a quote, with inclusions and exclusions. Where a regulator or advertising rule sets a format or restriction, that rule enters the release checklist.
A website alone cannot establish that conclusion. Appointment details can reveal health information, so the clinic appoints the owner for its Article 6 basis, Article 9 condition, privacy information, retention and system choices. We implement the approved field-level data map, test each destination and keep treatment or free-text values out of marketing events.
We can link to or display reviews through a supported source. The clinic confirms publication permission and any professional or advertising requirements. The page identifies the source, keeps the wording attributable and does not present demonstration copy as a patient review.
Fixed and itemised, from £2,000. After a short discovery call we'll scope it to your treatments and booking needs and give you a clear figure: the number we agree is the number you pay.
Yes. The clinic approves the services, claims, locations and audiences before launch. We define administrative conversion events and test consent behaviour without sending treatment selections or free text as marketing-event values. Cosmetic-intervention and prescription-only medicine restrictions enter the campaign checklist where relevant.
Tell us about your business. The person who'd do the work replies personally, and your fixed, itemised quote follows once it's scoped.