Updated 31 August 2026 · Turing Websites
How much does a website cost? (UK 2026)
UK website costs in 2026: published Turing price floors, a current platform example, year-one calculations and a quote-comparison worksheet.
There is no defensible single UK average for a website. A five-page site built from finished content, a store with 500 products and a site connected to a CRM are different purchases. Compare the same scope and the same ownership period.
The prices you can verify here are our own published floors and a dated platform example:
| Published route and price | What the figure covers |
|---|---|
| DIY Shopify Basic example: £25 month to month or £19/month when paid yearly | The platform and hosting, before domain, theme, apps, payment fees, tax and your time |
| Turing Launchpad: from £2,000, fixed and itemised | A three-page lead site, enquiry routing, Analytics and Search Console setup |
| Turing Growth: from £5,000, fixed and itemised | Launchpad plus ecommerce, CRM integration, Google Ads setup and a monthly report |
| Turing Full Stack: from £8,000, fixed and itemised | Growth plus ongoing care, iteration, managed Google Ads and reporting; duration is stated in the quote |
| Turing managed marketing and site care: from £450/month as a continuing service | Ongoing Google Ads management and website care; Google media is separate |
The Shopify figures were checked on 23 August 2026 and are an example, not a market average or a recommendation. Platform prices, promotions and tax treatment can change. Check the final checkout and renewal price before deciding.
What is the total cost of a website?
Use two totals: the amount required to launch and the amount required to own and operate the site for the first year.
Launch total = discovery + content + design + build + migration + integrations + launch testing
Year-one total = launch total + platform or hosting + domain + licences and apps + payment fees + support + applicable VAT
Keep Google Ads media, ongoing SEO, photography and other marketing lines separate. They may support the same commercial goal, but bundling them into the website price makes quotes difficult to compare.
Three worked website price examples
These are illustrative calculations, not universal prices or project quotes. Replace every input with the written figure for your scope.
1. A three-page lead website
| Cost line | Illustrative input |
|---|---|
| Turing Launchpad floor | £2,000 |
| Domain entered at current checkout | £24 |
| Paid apps or licences | £0 |
| Optional continuing care | £0 |
| Illustrative first-year total | £2,024 |
This example assumes the content is ready, no paid app is needed and the site stays within the published Launchpad scope. The £24 domain is a planning input, not a quoted renewal price.
2. A site with ecommerce, CRM and continuing care
| Cost line | Illustrative input |
|---|---|
| Turing Growth floor | £5,000 |
| Twelve months of care at the current monthly floor | £5,400 |
| Google media | Excluded |
| Platform, domain, apps and payment fees | Excluded |
| Illustrative subtotal before excluded lines | £10,400 |
The quote must state which ecommerce, CRM and Google Ads setup work is included. Media is paid separately through the client's own Google Ads account. Product volume, data quality, fulfilment rules and integration behaviour can move a store beyond the floor.
3. A DIY Shopify store
Shopify's current UK Basic plan lists £25 on monthly billing or an effective £19 per month when paid yearly. It also lists a standard online card rate from 2% + 25p on that plan.
Assume, only for the arithmetic, 20 standard UK card orders a month at an average order value of £75:
| Cost line | Illustrative calculation | Annual amount |
|---|---|---|
| Basic plan on annual billing | £19 × 12 | £228 |
| Standard-card fees on 240 orders | 240 × (£75 × 2% + £0.25) | £420 |
| Subtotal before domain, theme, apps and tax | £648 |
This is a cost model, not a sales forecast. It assumes every modelled order qualifies for the listed standard-card rate and excludes refunds, disputes, international cards, alternative payments, paid themes, apps, the domain and the time needed to design, configure and run the store.
What changes a professional website price?
Do not count pages alone. Ask suppliers to define these scope variables:
| Scope variable | What the written scope should say |
|---|---|
| Page system | Named page types, page count, reusable sections and who populates each page |
| Content | Who writes, edits, sources, approves and uploads copy, images, products and legal text |
| Design | Template or original layouts, responsive states, revision rounds and supplied brand assets |
| Ecommerce | Product and variant volume, payment provider, tax, shipping, refunds, stock and order integrations |
| Forms and booking | Fields, validation, routing, confirmation states, calendar or CRM behaviour and failure recovery |
| Data migration | Source system, record count, redirects, media, metadata, validation and rejected-record handling |
| Analytics and consent | Events, consent states, property ownership, test evidence and reporting responsibility |
| Accessibility and quality | Agreed standard, browser and device coverage, performance budget and acceptance evidence |
| Launch and handover | DNS, backups, rollback, account transfer, documentation, training and post-launch support window |
Words such as "SEO included", "fully optimised" or "unlimited pages" do not define a deliverable. Replace them with the exact pages, checks, outputs and acceptance evidence.
Regulated briefs need their own acceptance work. For example, the private clinic website specification records treatment-content approval, booking states, enquiry-data boundaries and the applicable source owner before release.
Website quote-comparison worksheet
Copy this table into a document and complete one column per supplier. Enter excluded rather than leaving a cell blank.
| Cost line and comparison question | Quote A | Quote B |
|---|---|---|
| Discovery and specification: what signed scope and acceptance tests will exist before build? | ||
| Content and asset preparation: who supplies, edits, approves and uploads each content type? | ||
| Design: which templates, responsive states and revision rounds are included? | ||
| Build and page population: how many distinct templates and populated pages are included? | ||
| Migration and redirects: which records move, how are failures handled and who verifies redirects? | ||
| Forms, booking and CRM: which systems, fields, routing rules and failure states are included? | ||
| Ecommerce: which catalogue, checkout, tax, shipping, refund and stock behaviours are included? | ||
| Analytics and consent: which events and consent states are tested, and who owns the properties? | ||
| Platform or hosting: what is the first invoice, renewal price, billing term, capacity and exit route? | ||
| Domain, email, apps and licences: which recurring products are required, at what renewal price and in whose account? | ||
| Maintenance and support: what work, response window, term, usage limit and cancellation route apply? | ||
| Marketing and media: which setup or management fee is separate from money paid to an advertising platform? | ||
| VAT and payment schedule: is VAT included, which milestones trigger payment and what happens if scope changes? | ||
| Ownership and handover: who owns the domain, code, content, data, analytics and third-party accounts? | ||
| Year-one total: what is the complete first-year amount using the same assumptions? | ||
| Year-two recurring total: what renews after introductory pricing, free periods and included support end? |
Questions to resolve before accepting a quote
- Is the price a fixed total, an estimate, a subscription or a minimum spend?
- Which deliverables and acceptance tests release each payment?
- Which figures are introductory, annual equivalents or subject to renewal changes?
- Are hosting, domain, email, licences, apps, payment fees and VAT included?
- Does the business own and control the domain, code, content, data and platform accounts?
- What is excluded, and how is a scope change priced and approved?
- What happens if a form, migration, payment, integration or launch fails?
- What support exists after launch, for how long, and what does it cost to continue?
Turing Websites currently does not add VAT to its published prices. Other suppliers may quote before or after VAT, and their status can change. Compare totals on the same tax basis and confirm the treatment on the final quote.
Official source notes
Platform and tax facts were checked on 23 August 2026:
- Shopify UK pricing lists Basic at £25/month or £19/month on annual billing, its current payment rates and included hosting.
- Wix pricing states that prices and currency vary by location, annual prices are paid in full, tax is set by billing address and most qualifying domain vouchers cover the first year only.
- Squarespace pricing states that hosting is included, an annual plan includes a custom domain for one year and payment fees vary by plan.
- GOV.UK VAT registration guidance gives the current compulsory-registration tests and explains voluntary registration below the threshold.
Get a fixed website price
Bring the required page types, content status, integrations, ownership requirements, launch date and the first-year lines from the worksheet. Build and price that scope for an immediate indicative figure, or send it to us for a fixed, itemised quote with the included work, exclusions, recurring costs and acceptance points written down.
pricing · web-design