Project: Consumer testing
See how your mind really measures up.
An interactive 21-question product that combines an estimated IQ result with a thinking-style profile, group comparisons and optional one-off reports.

Built and run by the Turing family: one of our own live products, not a client engagement. It shows the standard we build to.
- Client
- MindMark
- Sector
- Consumer testing
- Services
- Product design · Website development · Assessment and results UX
One sitting, two results
MindMark brings an estimated IQ result and a thinking-style profile into one guided test. The main route combines 15 reasoning questions with six short questions about how the person approaches a problem, while separate IQ-only and personality-only routes let them choose a shorter sitting.
The experience handles instructions, a relaxed time limit, adaptive question difficulty and progress one step at a time. A working demo question on the homepage gives people a feel for the interaction before they commit to the full test.
A result made tangible
The free result shows an IQ classification and an initial read of the person’s thinking style. The optional full report adds the exact estimate, percentile, five reasoning domains, an explanation for missed questions and a dated certificate. IQ and personality can also combine into a shareable emblem.
The product keeps payment simple: reports are one-off purchases rather than subscriptions, with the local price shown before the person chooses to unlock one.
Private comparison, built in
A finished result can become a private challenge link. Friends take the same test and appear together in a group view, while each person controls whether their exact score is unlocked and shared. That turns a solitary assessment into a product people can revisit and compare without making the group public.
Clear about what the score means
MindMark describes the number as an estimate for education and entertainment, not a clinical result. The scoring method, limits and intended use are explained alongside the product, with clear wording that it should not drive medical, educational-placement or employment decisions.
The finished website
Open MindMark to try the demo question, take a test and explore how the results work.