Website redesign
Keep what your site has earned. Rebuild the rest.
Build on the pages and content your customers already use. Your rebuild brings a clearer enquiry journey, a mapped move for existing URLs and checks before and after launch.
We redesign and rebuild established websites on Next.js, with a plan for existing URLs, content, forms and connected accounts. You receive a tested staging site, a cutover checklist and before-and-after measurements. The written scope names what moves and how it is checked, with fixed, itemised pricing.
Keep, move or retire each URL
Your URL inventory records the old address, its traffic and links, its intended destination and a checking result. A retained page keeps its URL and returns 200. A moved page uses a single 301 redirect to its relevant replacement, with the final page checked. Retired content without a replacement returns 404 or 410. Internal links and sitemaps follow the chosen URLs.
Bring the content your team needs
The migration list covers pages, titles, descriptions, headings, images, downloads and applicable structured data. Your current platform's exports, licences and authorised access determine what can move. The scope records items to recreate, tools to reconnect and who holds the domain, hosting, repository and analytics accounts. Customer records and order history have separate checks where included.
Check the journey before the switch
On staging, check priority pages on agreed mobile and desktop devices. Test forms through saved submissions and the chosen notification or CRM destination. Check measurement with consent accepted and declined, using the agreed event meanings. The cutover checklist covers redirects, canonicals, crawl and index settings, affected DNS and email records, and the agreed rollback procedure.
Compare the site after launch
After cutover, repeat the URL, page and enquiry checks on production. Compare crawl errors, Search Console clicks and impressions, speed and recorded enquiries against the pre-launch baseline for matched periods. Rankings can fluctuate while Google recrawls and reindexes changed URLs. Your handover records the findings, outstanding items and next review.
Inspect an ecommerce migration plan
Aurora's synthetic planning pack shows three sample variants becoming two staging-ready records and one held for review. It includes field mapping, controls, draft redirects and a checkout acceptance sheet. The redirects are disabled and actual test results await execution. Use it to inspect an ecommerce plan; your website's migration is scoped and tested separately.
Related guides
Planning the same decision from the buyer's side? These guides go deeper.
- 7 signs you need a website redesignDoes your website need a redesign or a smaller fix? Check seven signs, from mobile usability to missing enquiries, and decide what needs changing.
- Why isn't my website getting leads?Turn more website traffic into enquiries: seven practical checks covering speed, clarity, forms, targeting, trust and measurement.
- WordPress or a custom website?A practical WordPress versus custom-build comparison for 2026, covering editing, dependencies, performance, lead capture, ownership and cost.
Questions, answered
Will a redesign hurt my Google rankings?+
Rankings can fluctuate as Google recrawls and reindexes changed URLs. Keeping useful URLs, mapping relevant replacements and testing permanent redirects helps Google follow the move. We check canonicals, index settings and sitemaps, then monitor Search Console against the baseline. These checks manage the migration; Google determines the rankings.
Do I need a redesign or a new website?+
Start with the pages, customer tasks and search visibility that already work. A diagnosis identifies what to keep, repair or rebuild. A platform change belongs in the scope when the current setup cannot support the required journey, editing or connections.
How much does a website redesign cost?+
Fixed and itemised, like every build: the number we agree is the number you pay. The exact figure depends on the size of the current site and what's being kept versus rebuilt; the diagnosis gives us a clear scope to price.
Can we keep our content and branding?+
Yes. A redesign can preserve the content, branding and pages that work, then improve the structure, speed and design around them.
Can you move content from our current platform?+
The route depends on your authorised access, export options and licences. The migration list names the content and records to transfer, items to recreate and connected services to retain or replace. Where customer or order data is included, its fields and checks are agreed separately.
Ready to be found?
Tell us what your website needs to do. Agree the scope and get a fixed, itemised quote.